LinkedIn vs Facebook

Posted on Friday, August 11, 2017 by Venn GroupNo comments

"This doesn't belong on LinkedIn, it belongs on Facebook" is a comment I come across every day on LinkedIn.

 

But what exactly is the difference between the two social media giants?

 

Facebook was created as a means to stay connected with friends, family and colleagues. While LinkedIn is a platform for businesses and professionals to; build their network, discuss ideas and advertise their services/products.

 

Yet with 4 times the number of users as LinkedIn, Facebook has grown to be one of the most effective digital marketing tools of our generation. With 1.32 billion  daily Facebook users (zephoria.com) there’s no wonder 75% of brands now advertise their posts to target their audience and boost sales (expandedramblings.com).

 

You could therefore argue that Facebook is in fact equally, if not more so, business orientated than LinkedIn.

 

Many people believe that both sites have very different purposes. But is it really fair to criticize posts on LinkedIn, without understanding how effective they are in driving traffic and increasing sales?

 

For some businesses visual content will be the most powerful marketing strategy, while articles or blog posts may work better for others.

 

So is a picture of food on LinkedIn not the same to the health and fitness industry, as a picture of a piece of clothing to the fashion industry? Or a joke about a line of work different from an advertising campaign?

 

LinkedIn was created with the aim of building networks of like minded people. Can this really be achieved without posting individual content that shows not just professionalism, but personality?

 

With 500 million active users, (Business Insider UK) it’s hard to please everybody. But ultimately, if you disagree with the way your connections express their thoughts or ideas, then there is always the simple solution of removing said connection.

 

We also have to factor in that Facebook has considerably more users due to it being established first whereas LinkedIn is growing at a faster rate. Inevitably LinkedIn will gain some of Facebook's traffic thus impacting the content we see on LinkedIn. Generational differences will also evolve the content we see on both platforms over the coming years.

 

LinkedIn and Facebook do not remove or censor any content on its sites unless it is discriminative or illegal and they then take precautionary steps to ensure no future content of such nature is posted again by the same users.

 

There is a bit of a grey area with the correct uses of both platforms and they can often be interpreted differently by different users, but should anyone try to govern or censor what others put on open platforms such as social media? Or does this defeat the purpose of social media all together?

 

Liam Wilkinson, Venn Group

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