Interim Copywriter – Immediately Required
Position: Copywriter
Period: 3 months (with possibility of extension)
Hours: Full time
Location: London/Remote
Security: Basic DBS or willingness to attain one
Our client, a renowned Central Government organisation is seeking an experienced Copywriter to join their organisation in a hybrid role. The purpose of the role is to redevelop the corporate website, in line with audience feedback and needs.
Responsibilities:
- Make sure information is up to date and easier to find by improving the way it is structured and labelled
- Ensure information is relevant and meets the needs of our audiences
- Sell in a clearly defined value proposition and benefits for the audiences, to help them understand how the organisation can help them
- Introduce case studies and testimonials to allow users to see how a service or resource could be relevant to them and to help build trust and credibility
- Better signpost third party information where appropriate
- Use links to third party information more effectively rather than trying to reproduce content on the company website
- Encourage audiences to work with the nations and regions where appropriate with clear signposting from our website
- Encourage two-way communication with opportunity for audiences to input where relevant and also provide feedback to them
- Improve the current provision of data and insights to ensure it is presented in an accessible format
- Introduce more rich media formats (e.g. video and audio)
Essential Requirements:
- Previous experience of copywriting
If you feel you meet the above-mentioned criteria, please apply below!