Senior Data Analyst

  • Job Reference: JHR6630410
  • Date Posted: 13 November 2017
  • Recruiter: Venn Group
  • Location: Chancery Lane
  • Salary: £35,000 to £40,000
  • Sector: Technology
  • Job Type: Permanent
  • Duration: Permanent
  • Work Hours: Full Time

Job Description

Permanent Senior Data Analyst

Venn Group is working alongside an advertisement and media company, to recruit an experienced Analyst to assist on data-led projects and help to provide insight through investigations into performance, audience journeys and behaviour.

Location: London
Salary: £35-40,000 per annum
Duration: Permanent

The successful candidate will be responsible for:

  • Analysing performance of content from owned channels and establishing consequential
    benchmarks for ongoing KPI planning
  • Assisting the audience development team, as well as commercial, editorial, sales and marketing teams in preparing performance, trend, demographic and behavioural data
  • Completing thorough Investigations to understand who the digital audiences are, across web, social and video, and what is resonating with them
  • Pulling data from various web APIs to understand content performance; using insights to further develop future strategies to engage audiences and improve site traffic
  • Building dashboards to present key KPIs to various stakeholders around the business
  • Acting as the main point of contact to the social media listening provider and managing that relationship on a day to day basis
  • Using data to understand market opportunities and areas for development
  • Combining datasets from across the business (commercial, editorial, sales) to generate a holistic view of the business performance
  • Providing statistics for use in presentations, pitches and other marketing initiatives
  • Collaborating with other team members and departments to analyse site performance, user profiles and behaviour
  • Acting as an ambassador for GDPR initiatives ensuring all processes and data management comply with EU regulations
  • Building on existing knowledge of data analysis and reporting techniques and maintain an excellent working knowledge of Google Analytics and social insights tools
  • Day to day management of a Junior Data Analyst

Essential skills include:

  • Extensive experience working with social media and website analytics
  • Extensive knowledge in Google Analytics and social media insights tools and data
  • Expert in Analytics tagging and APIs
  • Experience of working with Google Tag Manager and Webmaster tools
  • Expert in SQL and at least one data analysis language (e.g. Python or R)
  • Expert in analysing and understanding large, complex, multi-dimensional data sets
  • Understanding of statistical and predictive modelling concepts, clustering and classification techniques, and recommendation and optimisation algorithms

To apply for this role or to find out about other technology roles, please contact Jodie Roxborough on the Reading Digital Recruitment team on 0118 207 1212

Venn Group is an equal opportunities employment business and employment agency and welcomes applications from all candidates.