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Case Study: Niche permanent recruitment

Posted on June 2021

Logo for London Borough of Redbridge

Digital Campaigns Manager (Revenues & Benefits)

Working in partnership to source this new niche appointment within their in-house digital collection strategy team.
We were retained as sole agents based on our track record of delivering IT/digital candidates to Redbridge over several years and on the recommendation of the Director of Revenues and benefits. This exclusive relationship allowed us to work with the borough to research and formulate the specification.


  • In-depth understanding of the organisation and sector 

  • Extensive network of and access to niche talent pool 

  • Ability to evolve and adapt our search and selection approach in response to client learnings  

  • A transparent and visible process throughout 


  • Our London Digital ICT Team ran the campaign and having worked with London Boroughs for over 17 years, we were able to deliver this specialist role 

  • Used our agile, team-based approach to design a far reaching and targeted advertising campaign through a variety of niche IT and sector specific platforms

  • Leveraged our local government network to provide targeted recommendations and deliver accurate headhunting across the UK market


  • Collectively, the team sourced approximately 50 finance/digital specialists and after completing interviews we presented a shortlist of 4 candidates from diverse backgrounds who were all progressed to the interview stage by the client 

  • Captured client feedback and learning following the first-round interviews, and restructured our campaign and targeted response to include the clients revised requirements  

  • Presented our second shortlist within a week and the successful candidate was interviewed and offered the same day

  • Provided clear visibility of the recruitment process by setting out a planned structure for the client to track our progress

The end to end recruitment process (including 2 campaigns) was completed within 5 weeks and the appointee in place by the targeted date.