Venn Group are delighted to be in partnership with the RAF Benevolent Fund to recruit for an exciting new Digital Manager position. The RAF Benevolent Fund is the leading welfare charity for the RAF, providing services to over 40,000 people.
As a key role in the Fundraising Directorate, the successful postholder will lead on managing and developing the RAF Benevolent Fund’s online presence to help them engage with new and existing audiences.
Key responsibilities:
- Develop and deliver the Fund’s digital communications and fundraising strategy
- Take the lead on scoping, proposing and implementing digital campaigns for fundraising and non-fundraising purposes
- Maintain budget responsibility for the Digital budget
- Manage and develop the Fund’s website, intranet, social media channels, and digital newsletters
- Set up and run paid social media campaigns to support fundraising and welfare activities, using analytics to shape and inform the content plans
- Support the Communications team to generate and publish relevant content
- Use data and insight to develop and optimise digital activities and content to generate new audiences, maintain existing and drive conversions
- Produce regular reports demonstrating performance of digital channels and campaigns
- Manage external agencies and meet income, expenditure and agreed targets
Person specification:
- Degree or Digital Marketing/Fundraising Qualification or equivalent
- Proven experience in managing digital paid media fundraising activities
- Extensive experience of managing websites and working on CMSs
- Excellent attention to detail and strong interpersonal skills, relating well to people at all levels
Highly desirable:
- Membership of the Chartered Institute of Fundraising
- Knowledge of online payment gateways
- Experience of promoting national fundraising events
Agency reference number: J78591
Location: Central London
Duration: Permanent
Salary: £48,000 per annum + benefits
Working hours: Full time
Working pattern: Hybrid
This vacancy will be actively shortlisted so early applications are encouraged to avoid missing out.
Venn Group is an equal opportunities employment business and employment agency and welcomes applications from all candidates.